Finished in pure 24 karat gold · S316L Surgical Steel · Independently tested by SGS · Free tracked US shipping
THE INTRODUCTORY OFFER
Cute earrings she’ll want to wear. Materials you can check for yourself.
If a pair labeled “hypoallergenic” still left her ears red and itchy, you’re right to want more than that word. Every purepixxi earring has a S316L Surgical Steel core finished in pure 24 karat gold with Aunix™ 24K. That’s the setting, the post and the butterfly back, not just the part you can see.
2 PAIR STARTER PACK
FREE SECOND PAIR
FREE US SHIPPING
Order her 4mm Flawless Crystal Stud Earrings for $67 and the matching 4mm Ball Stud Earrings come free.
Secure checkout · Free tracked US shipping · 30-day refund · Lifetime guarantee
THE INTRODUCTORY OFFER
Cute earrings she’ll want to wear. Materials you can check.
Tried a pair labeled “hypoallergenic” and still saw redness? Every purepixxi earring has a S316L Surgical Steel core finished in pure 24 karat gold. That’s the setting, the post and the back.
Order the Flawless Crystal studs for $67. The matching Ball studs come free.
Secure checkout · 30-day refund · Lifetime guarantee
NICKEL RELEASE: NOT DETECTED
S316L SURGICAL STEEL
AUNIX™ 24K. GOLD, ENGINEERED.
LIFETIME GUARANTEE
WHAT MOST PARENTS ARE NEVER TOLD
About 1 in 5
people are sensitised to nickel, and the number keeps climbing.
In the US, nickel sensitivity rose from 14.3% in the mid-1990s to over 20% by 2013-14, and higher again since. There is still no US legal limit on how much nickel an earring may release. Sources: NACDG data (JAAD 2019; Dermatitis 2025), AAP 2020, AAD.
The hard part isn’t that reactions happen. It’s that most parents never knew there was anything to prevent. You’d assume earrings made for children were made from materials suitable for children’s skin. Often they aren’t, and nothing on the label tells you either way.
WHAT MOST PARENTS ARE NEVER TOLD
About 1 in 5
people are sensitised to nickel, and the number keeps climbing.
In the US, nickel sensitivity rose from 14.3% in the mid-1990s to over 20% by 2013-14, and higher again since. There is still no US legal limit on how much nickel an earring may release. Sources: NACDG data (JAAD 2019; Dermatitis 2025), AAP 2020, AAD.
The hard part isn’t that reactions happen. It’s that most parents never knew there was anything to prevent. You’d assume earrings made for children were made from materials suitable for children’s skin. Often they aren’t, and nothing on the label tells you either way.
THE WORD THAT MEANS NOTHING
“Hypoallergenic” has no legal definition. Any brand can print it. None of them have to prove it.
THE WORD THAT MEANS NOTHING
“Hypoallergenic” has no legal definition. Any brand can print it. None of them have to prove it.
It’s an unregulated marketing term
No testing required. No standard to pass. Any brand can print it on anything.
Most earrings never name what’s inside them
Unknown alloys. Mixed metals with undisclosed base layers. You can’t make an informed decision with no information to go on.
You’ve probably been through this before
A new pair. A different brand. Another reassuring label. The cycle repeats.
No US law requires a jewelry brand to disclose what its alloys are made of, in the earring or in the butterfly back. Both are in contact with your daughter’s skin all day, and neither has to be specified on the label.
It isn’t only nickel. Cobalt, chromium, cadmium and lead have all been documented in children’s jewelry sold as safe. Most brands never commission independent lab testing, because nothing obliges them to.
The only way to know what is actually in an earring is an independent lab test. purepixxi commissioned one from SGS and publishes every result.
WHY THIS BRAND EXISTS
I didn’t build purepixxi because there was a gap in the market. I built it because there was a little girl.
My name is Matt Westmore. My family owns the largest fashion accessories business in South Africa. From the age of seven I was on buying trips to Asia, watching how jewelry gets designed, made, priced and labeled long before it reaches a shelf in a store. I have stood on the production lines. I have seen the gap between what an earring looks like and what actually goes into it.
I know which components get specified carefully and which ones get value-engineered. The butterfly back is almost always the latter.
I also understand personally what it means when the body can’t tolerate what it’s exposed to. Three years ago I woke up with the complete loss of use of my right hand. After months of misdiagnosis I was told I had developed MMN, Multifocal Motor Neuropathy, a lifelong autoimmune neurological condition. My daughter was one year old.
The body keeps score. Repeated exposure to something it can’t accept isn’t harmless just because nothing dramatic happens straight away.
I have a daughter who will soon want to wear earrings. I wasn’t willing to put on her what I had seen coming off those production lines. So I started asking what would be considered safe enough to sit on a child’s skin every day, and built purepixxi from the answer.
“If it’s not good enough for my daughter, it’s not good enough for yours.”
Matt Westmore · Founder and dad
The problem was never finding earrings. It was finding one brand that would be honest about what they’re actually made of. That’s the whole job here.
WHY THIS BRAND EXISTS
I didn’t build purepixxi because there was a gap in the market. I built it because there was a little girl.
My name is Matt Westmore. My family owns the largest fashion accessories business in South Africa. From the age of seven I was on buying trips to Asia, watching how jewelry gets designed, made, priced and labeled long before it reaches a shelf. I have stood on the production lines.
I know which components get specified carefully and which ones get value-engineered. The butterfly back is almost always the latter.
I also understand personally what it means when the body can’t tolerate what it’s exposed to. Three years ago I woke up with the complete loss of use of my right hand. After months of misdiagnosis I was told I had developed MMN, Multifocal Motor Neuropathy, a lifelong autoimmune neurological condition. My daughter was one year old.
The body keeps score. Repeated exposure to something it can’t accept isn’t harmless just because nothing dramatic happens straight away.
I wasn’t willing to put on my daughter what I had seen coming off those production lines. So I started asking what would be considered safe enough to sit on a child’s skin every day, and built purepixxi from the answer.
“If it’s not good enough for my daughter, it’s not good enough for yours.”
Matt Westmore · Founder and dad
A CLAIM IS EASY TO PRINT. A STANDARD HAS TO BE EARNED.
Not all base metal is created equal.
These are the base metals used in most fashion jewelry, worst to best. The base metal is what sits under the finish, which means it’s what she’s wearing once the finish wears.
A CLAIM IS EASY TO PRINT. A STANDARD HAS TO BE EARNED.
Not all base metal is created equal.
These are the base metals used in most fashion jewelry, worst to best. The base metal is what sits under the finish, which means it’s what she’s wearing once the finish wears.
Mixed metal alloy
The single most common cause of earring reactions, hidden under plating.
Brass and gold-tone alloys
Copper and zinc mixes that tarnish and shed onto skin as the finish wears through.
Standard stainless steel
A lower grade with less corrosion resistance than surgical steel. Often sold simply as “steel”.
S316L Surgical Steel
The same quality used for medical implants. Engineered so that nickel does not release against skin, which is what SGS measured and did not detect. The only choice we make.
Not all gold is equal. Especially for young skin.
Lower karat gold is an alloy. The lower the karat, the more other metals are in the mix, including nickel, copper, cobalt and zinc. Those are the metals that cause reactions. We use 24 karat because it’s the only grade with nothing else in it.
Not all gold is equal. Especially for young skin.
Lower karat gold is an alloy. The lower the karat, the more other metals are in the mix, including nickel, copper, cobalt and zinc. Those are the metals that cause reactions. We use 24 karat because it’s the only grade with nothing else in it.
9K gold
37.5% gold. Over 60% other metals, including nickel and copper.
14K gold
58.3% gold. Still more than 40% alloy.
18K gold
75% gold. Still a quarter other metals.
24K gold
99.9% pure. No alloy mix. No other metals. The only choice we make.
Two materials. Both named. No exceptions.
Two materials. Both named. No exceptions.
THE INTELLIGENT JEWELRY STANDARD™
Every part of the earring, not just the front.
Every purepixxi earring starts with a S316L Surgical Steel core and is finished in pure 24 karat gold with Aunix™ 24K. That’s true of the setting, the post and the butterfly back. What actually touches her skin matters.
THE INTELLIGENT JEWELRY STANDARD™
Every part of the earring, not just the front.
Every purepixxi earring starts with a S316L Surgical Steel core and is finished in pure 24 karat gold with Aunix™ 24K. That’s true of the setting, the post and the butterfly back. What actually touches her skin matters.
S316L Surgical Steel core
A named grade specified for prolonged contact with skin. It runs through the setting, the post and the butterfly back.
Aunix™ 24K. Gold, engineered.
Our engineered gold finish. Pure 24 karat gold on the surface, S316L Surgical Steel underneath. A gold finish is only as good as the metal it covers, which is why we name both.
Tested by someone else
SGS did the testing, not us. The report number is further down this page and you can ask for the whole thing.
Nothing left unnamed
No vague post, and no cheaper back quietly swapped in where you won’t look.
HER TWO-PAIR STARTER PACK
One for sparkle, one for school. Neither one is the cheap one.
Both 4mm and designed specifically for young ears. Not resized adult jewelry.
HER TWO-PAIR STARTER PACK
One for sparkle, one for school. Neither one is the cheap one.
Both 4mm and designed specifically for young ears. Not resized adult jewelry.
4mm Flawless Crystal Stud Earrings
A clear Flawless Crystal in a four-prong claw, cut to sit flat and catch light cleanly. S316L Surgical Steel on the post, setting and butterfly back.
Sells for $67
YOUR FREE PAIR
4mm Ball Stud Earrings
A high-polished gold sphere. Exactly the same construction throughout, because the free pair isn’t where we cut the corner.
FREE · sells for $57
True-to-size 4mm on-ear view
Setting, post and butterfly back
Presented ready to give
True-to-size 4mm on-ear view
Setting, post and butterfly back
Presented ready to give
INDEPENDENT VERIFICATION
Proof before promises.
Any brand can print “safe” on a box. What they can’t do is hand you a lab report with their name on it. We paid SGS to test ours, so you don’t have to take our word for any of this.
SGS REPORT BTO 341803/1
INDEPENDENT VERIFICATION
Proof before promises.
Any brand can print “safe” on a box. What they can’t do is hand you a lab report with their name on it. We paid SGS to test ours, so you don’t have to take our word for any of this.
SGS REPORT BTO 341803/1
ASTM F2923 · Passed
The US safety specification for children’s jewelry. It covers construction as well as materials.
CPSIA · Passed
US federal consumer safety law. Lead came in at less than a tenth of the permitted limit for children’s products.
Nickel release · Not detected
Nickel causes more earring reactions than anything else. Measured by the EN 1811 method, which tests how much a metal gives off against skin. Not detected across all nine trials.
Cadmium · Below detection
A heavy metal restricted in children’s products. It came back below the lab’s detection level.
Want to read the report yourself? Email info@purepixxi.com and we’ll send it over.
Testing was carried out by SGS on representative samples of purepixxi jewelry.
THE PROMISE
Four commitments. No small print.
THE PROMISE
Four commitments. No small print.
Lifetime guarantee
Every purepixxi piece is covered for life against craftsmanship defects and material failure. Not a 90-day warranty. If an earring fails because of how it was made or what it was made from, we replace it. No expiry, no conditions. Email orders@purepixxi.com with your order number.
30 days to be certain
If her ears react, or she simply doesn’t love them, message us within 30 days of delivery and we’ll refund you in full. If she’s already worn them, don’t worry about sending them back. You had to put them on her to find out, and we’re not going to penalise you for that.
Every material named
S316L Surgical Steel, finished in pure 24 karat gold with Aunix™ 24K. Named on every product and on every contact point: post, setting and butterfly back. No unnamed alloys. No cheaper substitute hidden where it can’t be seen.
Results published, not filed
SGS report BTO 341803/1. Nickel release not detected across every trial. Lead below a tenth of the permitted limit. Cadmium below the detection limit. ASTM F2923 and CPSIA passed. Ask and we send you the report.
WHAT SHE ACTUALLY WANTS
The moment you’ll remember isn’t opening the box.
It’s watching her put them in. Watching her run to the mirror. Hearing her say “Mommy, I LOVE them.”
That’s the memory. Our job is to make sure nothing spoils it.
The Flawless Crystal pair is for birthdays, recitals and the days she wants to feel a bit special. The Ball studs are for school mornings, when nobody has time to think about earrings. She picks. You already know what’s in both.
Cute enough for kids to love. Thoughtful enough for moms to trust.
WHAT SHE ACTUALLY WANTS
The moment you’ll remember isn’t opening the box.
It’s watching her put them in. Watching her run to the mirror. Hearing her say “Mommy, I LOVE them.”
That’s the memory. Our job is to make sure nothing spoils it.
The Flawless Crystal pair is for birthdays, recitals and the days she wants to feel a bit special. The Ball studs are for school mornings, when nobody has time to think about earrings. She picks. You already know what’s in both.
Cute enough for kids to love. Thoughtful enough for moms to trust.
The best parenting decisions are often the ones our children never notice. They simply grow up wearing things that were chosen with care.
The best parenting decisions are often the ones our children never notice. They simply grow up wearing things that were chosen with care.
YOUR INTRODUCTORY OFFER
Two pairs she’ll wear, and proof of what’s in them.
The alternative is another pair with a label that doesn’t tell you what’s inside, and another conversation where she asks why her ears hurt again.
- 4mm Flawless Crystal Stud Earrings: $67
- 4mm Ball Stud Earrings: free, sells for $57
- Free tracked US shipping
- The Parent Guide to Safe Earrings
- Lifetime guarantee
Starter Pack price: $67
$124 if bought separately
Free tracked US shipping
YOUR INTRODUCTORY OFFER
Two pairs she’ll wear, and proof of what’s in them.
The alternative is another pair with a label that doesn’t tell you what’s inside, and another conversation where she asks why her ears hurt again.
- 4mm Flawless Crystal Stud Earrings: $67
- 4mm Ball Stud Earrings: free, sells for $57
- Free tracked US shipping
- The Parent Guide to Safe Earrings
- Lifetime guarantee
Starter Pack price: $67
$124 if bought separately
Free tracked US shipping
SECURE TWO-STEP CHECKOUT
Complete her Starter Pack order.
First your contact and delivery details, then payment. You’ll see the full total before anything is charged.
SECURE TWO-STEP CHECKOUT
Complete her Starter Pack order.
First your contact and delivery details, then payment. You’ll see the full total before anything is charged.
Order
Items
Summary
Your order
- Two pairs for $67
- Ships from within the US, tracked, 3 to 5 business days
- 30-day full refund, no return needed
- Lifetime guarantee
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QUESTIONS WE ALWAYS GET
Straight answers. No marketing language.
If you’re the kind of mom who reads the label, these are the answers you’re actually looking for.
QUESTIONS WE ALWAYS GET
Straight answers. No marketing language.
If you’re the kind of mom who reads the label, these are the answers you’re actually looking for.
My daughter has reacted before. Is S316L Surgical Steel actually different?
Yes, and here’s the honest version of why. Most earring reactions come from nickel leaching out of an alloy and onto skin. S316L is a precisely specified surgical grade, the same quality used for medical implants, and it is engineered so that nickel does not release. That is a measurable thing rather than a marketing phrase, and SGS measured it: nickel release not detected across all nine trials under the EN 1811 method. You can look up ASTM F2923 and EN 1811 yourself and check what they require.
How is this different from gold plated?
It’s a gold finish over a core, and we’d rather say that plainly than dress it up. Two things make ours different. The gold is 24 karat, not a thin layer of low-karat gold diluted with nickel and copper. And the core underneath is named S316L Surgical Steel, not an unspecified base metal. A gold finish is only ever as good as the metal it covers, which is why we tell you both.
Why 24K and not 18K or 14K?
Lower karat gold is an alloy. 14K is over 40% other metals. 9K is over 60%. Those added metals, nickel and copper and cobalt among them, are exactly what causes reactions in young skin. 24 karat is 99.9% pure gold with nothing else in the mix, so the surface touching her ear is gold and only gold.
Is the butterfly back the same S316L Surgical Steel?
Yes. Post, setting and butterfly back are all S316L Surgical Steel. The back is the most common place a brand cuts cost, and it’s often where nickel enters the picture. We use the same material through every contact point. No exceptions.
What age are these for?
Any age, as long as her piercings are fully healed. These aren’t designed for new or healing piercings, so follow your piercer’s aftercare advice first. The butterfly back is sized for children and fastens without needing adult-level dexterity, so she can usually put them in herself.
What if she still reacts?
Email orders@purepixxi.com and we’ll refund you in full within 30 days of delivery, worn or not. Skin is individual and we’re not going to pretend otherwise. If it happens we want to know about it, because that’s how we keep the standard honest.
How long does delivery take?
Free tracked US shipping, typically 3 to 5 business days. Your order ships from within the United States, not from overseas, so there’s no customs and no long wait. You’ll get a tracking number as soon as it leaves us.
What’s the return policy?
Message us within 30 days of delivery and we’ll refund you in full, whether her ears reacted or she just didn’t love them. If she’s already worn them, there’s no need to send them back.
Is the Starter Pack a good gift?
Yes, and it arrives ready to give. Birthdays, communions, graduations, Christmas, or no reason at all. It’s the kind of gift that tells another parent you thought about what was actually inside it.
purepixxi is made for girls with healed piercings who are ready for earrings that live up to what the packaging says. Everyday jewelry should never be a compromise between safety and style.
purepixxi · Independently tested by SGS, report BTO 341803/1 · S316L Surgical Steel · Aunix™ 24K gold finish · ASTM F2923 · CPSIA · Lifetime guarantee
All orders ship from within the United States. purepixxi is a trading name of Westcor UK Ltd, registered in England and Wales, company number 9788387. Registered office: 68 Cottimore Avenue, Walton-on-Thames, England, KT12 2AE. Contact info@purepixxi.com
purepixxi doesn’t give medical advice. If your daughter has a known metal allergy or a skin reaction that keeps coming back, speak to a healthcare professional.